Statement
of Intent
How do you intend to
use the four areas of the media theoretical framework to communicate meaning
and meet the requirements of your chosen brief?
I intend to create a performance pop music video featuring the artist as the primary character, as I plan to use various aspects of media language to create this throughout. Such as, scenic locations, glamorous outfits and makeup etc. The concept of the video is that is revolves around the artist
walking around the streets of London, in quirky yet scenic locations such as
Kensington, Shore-ditch, Covent Garden etc. As well as this, the artist will also be performing in studio settings with random objects surrounding her, such as a bath with plastic balls, giant teddy bear and graffiti wall etc. My music video will fit into the genre of
Pop as I will be using the typical conventions, such as it being a performance, being
heavily made up, wearing eccentric costumes etc. All of which will be included.
This is represented in existing music videos such as Ariana Grande’s 7 Rings
(setting, costume), Dua Lipa, New Rules (good lighting). The use of the
exquisite settings and a glamorous appearance highlights the artist as being a
celebrity or a ‘pop star’, which would attract the 16-24-year-old target
audience, who idealise over celebrities who are presented in this way. For
example, Ariana Grande, Miley Cyrus and Rihanna all have a worldwide fan base.
The video itself will include both fast and long tracking shots, to keep my
audience enticed throughout. Lighting will be natural and bright throughout as
most of the shots will be outside, giving a more naturalistic feel but there will be some shots in a studio with artificial lighting. My music video will therefore fit
into the core values of Sony, as it will focus on current themes prominent today,
like diversity and creativity. Representing different ethnicities will be
evident in my production, highlighting the cultural diversity which, again
mirrors Sony’s values. In order to attract my target audience, the song could
be played on the radio, in your room, on television, which fits the audience’s interests.
My music video will spread the message
of creativity, girl power and freedom within the music industry, which is appropriate
for my audience and genre. Intertextuality will be shown by the use of a white background with the artist in front playing with different children toys such as a teddy bear and plastic letters, this is similar to Jessie J's 'Price Tag' video which I took inspiration from as it is uses typical 'Pop' conventions. The use of a giant teddy bear is another intertextual reference from Miley Cyrus' 'We Can't Stop' music video.
Website
My website will
reflect the artist’s persona as well as Sony as a company by using conventions
directly from their existing artist websites. My website will be simple and clearly
visible as to which icon leads to. It will be split across several pages such
as Home; Merch; About; Videos; Gallery ;Events. It will advertise new music, videos, merchandise
etc. to engage the audience with the current information about the artist. My website will reflect my song 'The Weekend', giving a fun and happy feel to it, incorporating images from my music video featuring on the front page, so my audience know they are on the right page. It will reflect Sony as i will use the same conventions as existing pop artists websites, such as Beyoncé and Calvin Harris, who's website consists heavily promoting their new album and /or song. My website will also advertise the artists tour dates and merchandise consistently, to improve the finacial gain for the artist and Sony.
